24 February 2026
Your website might look perfectly fine to you. You had it built a few years ago, it loads, it has your phone number on it — job done, right?
Unfortunately, your customers don't see it the same way. And in 2026, a website that simply "exists" isn't enough. Here's what's going wrong.
Research shows that visitors form an opinion about your website in about 50 milliseconds. That's 0.05 seconds. If your site looks outdated, cluttered, or slow, they've already mentally moved on — even if they don't leave straight away.
Your competitors know this. The ones taking your customers have modern, clean websites that instantly communicate trust and professionalism.
Over 60% of web traffic now comes from mobile devices. If your site isn't fully responsive — meaning it looks and works beautifully on a phone — you're losing more than half your potential customers before they even see what you offer.
Pinch-to-zoom, tiny text, and horizontal scrolling are instant deal-breakers. People will simply tap back and try the next result.
Google research found that 53% of mobile visitors leave a page that takes longer than 3 seconds to load. Three seconds. If your site is bloated with unoptimised images, heavy scripts, or cheap hosting, you're haemorrhaging visitors.
Worse still, Google uses page speed as a ranking factor. A slow site doesn't just lose visitors — it gets shown to fewer people in the first place.
Stale content tells visitors (and search engines) that your business isn't active. If your latest blog post is from three years ago or your "coming soon" page is still coming soon, it raises questions about whether you're even still trading.
Fresh, relevant content signals that your business is alive, active, and worth engaging with.
The most common mistake we see on small business websites: no clear next step. Visitors land on your site, look around, and have no idea what to do next. Should they call? Email? Fill in a form? Book online?
Every page should guide visitors toward one clear action. Without that, they leave — and they don't come back.
The good news is that fixing these problems isn't as hard (or as expensive) as you might think. A modern, well-designed website can transform how customers perceive your business overnight.
That's exactly what we do at Already. We redesign your website before you even ask — and show you the result for free. If you love it, it's yours. If you don't, it costs you nothing.
We'll redesign your website and send you a free preview. Love it? It's yours. Don't? No cost, no catch.
Get My Free Preview →